The extended Danish Design Ladder


The Danish Design Ladder was developed by the Danish Design Centre (DDC) in 2003 as a tool to measure the level of design activity in business. The Danish Design Ladder provide an assessment of how organisations actually moves up a rung on the ladder over the course of some years.

The original Danish Design Ladder stops at “design as a business strategy”.

Sam Bucolo adapted it by adding two more steps – ‘design as organisational transformation’ which refers to the redesign of the entire organisational structure and business model of the organisation and – ‘design as national competitive strategy’ which refers to the role of design to transform entire sectors to ensure a nation remains prosperous.

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