With your own data in web 4.O. people are in control over their privacy and security. Trust and qualitative interactions in economics will be enhanced. Production and consumption will be upgraded in a qualitative way.

The opportunity is to design the ‘sweet spots’ (*) worth to feed. Sweet spots of data, information, goods and services. Sweet spots of knowledge sharing and community building.

The legal framework is supporting.

A ‘sweet spot’ is originally a term in sport. The ‘sweet spot’ is a place where a combination of factors results in a maximum response for a given amount of effort.