Why ?

  1. Private data controlling done by the end-user of service and products
    1. better data
    2. trust
    3. interaction
  2. Core transaction
    1. useability
    2. openness to integrate
  3. Legislation and compliancy
    1. data minimalization
    2. consent
    3. data portability
    4. security and decentralisation
  4. Allocation of IT skills and money for scaling
    1. development of features added to the core transaction
    2. cost sharing
  5. Social integration
    1. connectedness
    2. value transaction
  6.  Ecology
    1. support of new business models
    2. better use of IT systems