Algorithms are everywhere, data feeds them. From the moment we own our data, we choose which algorithms will work for us.

The opportunity is to design the ‘sweet spots’ (*) worth to feed. Sweet spots of data, information, goods and services. Sweet spots of knowledge sharing and community building.

A ‘sweet spot’ is originally a term in sport. The ‘sweet spot’ is a place where a combination of factors results in a maximum response for a given amount of effort.