Lieve Vereycken

Seth Godin’s Permission Marketing, GDPR and Alignment of Interests

In 1999 I started in the business of recruitment of IT Professionals and business consultants. While setting up the business, I was very inspired by the work of Seth Godin to reach out to potential candidates and clients. I read Seth Godin’s book on permission marketing and started to apply the proposed principles rigorously towards registered […]