A world with no ads

Read here – big brands are preparing for a world with no ads. It is music to my ears.
And it is not the first time that I do hear this line of thinking. At PIE 2015 (a congres on personal information economy) Unilever was bringing forward.

By giving people their own data, the innovation space for more conscious business is opening up.
The sooner or later we will:
– manage our own personal data;
– claim transprancy in the production chains;
– spend money more consioucly;
– do our task in the circular process of products we are using.

All brands and every single person will join the sustainable business movement. That’s what I believe we are going to accomplish the coming decades. Do you ?

It is not the strongest of the species that survives, nor the more intelligent, but the one most responsive to change.

Charles Darwin
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